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Top 12 Old Money Fashion Brands to Shop Now (Luxury & Affordable)
Let’s be honest, we all want to look rich without saying a word. You know that look—the look. Effortlessly chic, timeless, and somehow says “I have a summer home in the Hamptons” without a single word. That’s old money fashion. It’s not flashy. It doesn’t scream. It whispers… with a Rolex on its wrist.
And guess what? You don’t need to actually have a trust fund to pull it off (thank God, right?). Whether you’re on a champagne budget or more of a sparkling water kinda gal, there are old money fashion brands for every wallet size.
So if you’re into classic, understated elegance and pieces that’ll still be stylish when we’re all retired, keep reading. I gotchu. 💁♀️
What Exactly Is Old Money Fashion?
Before we name-drop some iconic labels, let’s get on the same page.
Old money fashion = timeless, high-quality, tailored, and almost always neutral. Think structured blazers, tailored trousers, silk blouses, cashmere sweaters, and loafers that cost more than your rent. But also? Simplicity.
Nothing too trendy. You won’t find neon crop tops here, sorry.
Basically, imagine if Jackie O., Carolyn Bessette-Kennedy, and Sofia Richie Grainge had a group chat. That’s the vibe.
1. Ralph Lauren – The Icon of Timeless Elegance
If Old Money had a mascot, it’d probably be Ralph Lauren.
Why We Love it?
Timeless tailoring, polo shirts, cashmere sweaters.
Old money feel: Private yacht in Nantucket.
Price point: $$–$$$
I still have a Ralph Lauren blazer from college that somehow makes me look 100x more put together than I actually am. It’s magic.
2. The Row – Minimalism But Make It $1,200
Why We Love it?
Ever wondered what Mary-Kate and Ashley have been doing since the Olsen twin movie days? This.
Why we love it: Minimalist cuts, perfect tailoring, ultra-luxe fabrics.
Old money feel: Quiet luxury queen.
Price point: $$$$$ (hide your credit card)
In my opinion, their pieces aren’t trendy—they’re investment wardrobe staples. Like, you’ll still want to wear that coat in 2045.
3. Totême – Swedish Chic Meets East Coast Wealth
Why we love It?
Totême is for women who travel with only neutrals and don’t spill coffee on themselves (unlike me).
Neutral tones, elegant basics, amazing fits.
Old money feel: Apartment in Stockholm, vacation in Tuscany.
Price point: $$$
Their white shirts are chef’s kiss. If you’re building a capsule wardrobe, start here.
4. Sezane – French Girl Meets Old Money
Why We Love It?
Want to fake that “I woke up like this” Parisian energy? Sezane does it best.
Feminine, wearable pieces with classic silhouettes.
Old money feel: Baguette in one hand, silk scarf in the other.
Price point: $$
They somehow make even floral prints feel elegant (which, let’s be real, is a feat).
5. Cuyana – Fewer, Better Things
Why We Love It?
Their motto is literally “fewer, better,” and that’s kind of the old money aesthetic in a nutshell.
Timeless essentials made sustainably.
Old money feel: Stanford MBA meets Napa wine country.
Price point: $$–$$$
FYI, their leather bags look way more expensive than they are.
6. Aritzia – Luxe on a Budget (Yes, Really)
Okay, I know what you’re thinking. Isn’t this where Gen Z gets their matching sets? Yes. But also, if you shop smart, it can totally pass the old money vibe check.
Why we love It?
Great basics, clean lines, tailored looks.
Old money feel: Trust fund with a side of trend-savvy.
Price point: $$
Their Wilfred line? Lowkey perfect for understated elegance.
7. Massimo Dutti – Zara’s Older, Chicer Sister
Not everyone knows about Massimo Dutti, and honestly, I’m not mad about gatekeeping this one 😏
Why We Love It?
High-quality, tailored looks at mid-range prices.
Old money feel: Billionaire on a budget.
Price point: $$
Their coats? Elite. Their trousers? Immaculate.
8. Everlane – Basics That Don’t Scream “Basic”
Everlane has quietly been delivering affordable old money fashion for years.
Why We Love It?
Neutral basics, great denim, ethical production.
Old money feel: Clean-girl aesthetic with a conscience.
Price point: $
I live in their cashmere sweaters. They’re cozy without looking slouchy—aka perfection.
9. Max Mara – The Ultimate Power Coat
This brand basically invented the luxe camel coat. Wearing Max Mara = power move.
Why We Love It?
High-quality outerwear and elegant dresses.
Old money feel: Italian heiress energy.
Price point: $$$$
Their coats are serious main character energy. Just don’t wear one near red wine. Trust me 😬
10. Reformation – Sustainable and Sophisticated
If you’re into eco-luxury, Reformation brings it.
Why We Love It?
Feminine dresses, flattering cuts, low-impact fabrics.
Old money feel: Hamptons wedding guest.
Price point: $$–$$$
Their linen suits? Obsessed. They scream, “I just closed a deal over rosé.”
11. COS – Minimalist, But Not Boring
If your aesthetic is “I own a gallery”, COS gets it.
Why We Love It?
Structured silhouettes, neutral tones, artsy cool factor.
Old money feel: “Oh, this? Just something I threw on.”
Price point: $$
The best part? COS pieces make you look rich without actually having to be rich. Win-win.
12. Mango (Premium Line) – Affordable Luxury That Delivers
Yes, Mango! But the premium line is where the magic happens.
Why We Love It?
Budget-friendly finds that look double the price.
Old money feel: Soho loft but make it Mediterranean.
Price point: $
Their structured blazers are 🔥 and don’t wrinkle like fast fashion junk
So, Which One Should You Shop First?
Honestly? Depends on your vibe.
Want trueluxury investment pieces? Go with The Row or Max Mara.
Needelevated basics without going broke? Try COS, Everlane, or Aritzia.
LoveParisian girl chic? You’ll adore Sezane and Reformation.
Tip: Mix high-end and affordable brands to build a balanced, old-money-worthy wardrobe. No one has to know your blazer cost $80 instead of $800 😉.
Final Thoughts: You Don’t Need Old Money to Look Like You Have It
Here’s the deal: old money fashion isn’t really about money. It’s about taste, restraint, and knowing that style > trends.
So whether you’re shopping for investment pieces or bargain steals that look like investment pieces, you now have a cheat sheet of the top 12 old money fashion brands women love.
Go forth and serve quiet luxury, babe. Just don’t forget your SPF and a good blowout 💁♀️✨